5 Top Tips to Successfully Publish an Ezine Newsletter :: Potential2Go

There was a time when publishing an Ezine or electronic newsletter was thought to be a bit ?old hat? ? but that?s all different now. Why so? Well, it?s all about permission marketing and if you?re new to internet marketing you may never have heard of this term or what it means ? but believe me when I say, this is VERY IMPORTANT for your online business, so pay attention to what I?m going to share with you!

The phrase permission marketing was coined by Seth Godin, a thought leader in the internet marketing world, and is the opposite of the traditional interruption marketing. Permission marketing is all about building an ongoing relationship of increasing depth with your customers. Seth described it as ?turning strangers into friends, and friends into customers.?

Publishing your own Ezine is a great way to stay connected with visitors to your blog or website who have given you their permission to send them useful information on a regular basis.

Here are ?5 Top Tips to Successfully Publish an Ezine? to help you get started on your Ezine:

?Turning strangers into friends and friends into customers?

Tip #1 ? Let an Autoresponder to Do All the Work

Don?t make the mistake of thinking you have to physically send out each edition of your Ezine yourself. This is the mistake a lot of new entrepreneurs make when they take their offline business online ? thinking they have to reply to every email themselves! Do NOT do this! The technology is out there to help you ? you?ve got to start using it to work SMARTER and the solution is an Autoresponder. There are several Email Marketing companies out there who do a good job, I use 1ShoppingCart mainly because it integrates my shopping cart with my autoresponders (making my life a WHOLE lot easier) but I believe AWeber is really good and a friend of mine uses Constant Contact and loves it. So there you are ? make sure you let the autoresponder do all the hard work and not you!

Tip #2 ? Never Sign People Up Without Their Permission

Another big mistake I see newcomers make is adding everyone they know to their Ezine mailing list and hoping for the best ? this is definitely a big ?No, No?. The ICANN anti-spam rules which govern this area state you must have the person?s permission before you send them commercial emails. So even if you?re making only 3 cents with Google Adsense ? you are effectively a commercial user. If you don?t adhere to these rules you?ll end up in a lot of trouble and worse still, your reputation will suffer and you could be labelled as a spammer.

Remember, you always need permission before you send out unsolicited emails.
But there is always an ethical way to go about your business and send out your
Ezine, here are three ways you can stay on the right side of the ICANN rules:

• Ideally send your friends or business contacts to a one-page website, also known as a Squeeze page, that you?ve created stating all the benefits of your newsletter and include an opt-in box where they can provide their name and primary email address. Once they sign up ? you?re ?good to go?.

• When attending conferences, presentations, etc make sure you make people aware you have an Ezine, then make a point of writing a big ?P? on the back of their business card to remind yourself to add them to your list now they?ve given you permission to do so.

• If you?re invited to speak at an event, prepare a form beforehand and give people the opportunity to. The form should say something like ?I would like to receive???????s newsletter for tips and techniques on ???????. This way you are absolutely sure they have given you their permission before you start sending them emails.

Using these three methods will keep you on the right side of the ICANN rules.

Tip #3 ? Make Sure Your Content is Useful

People have signed up for your Ezine because you?ve promised to deliver the latest news or weekly tips ? so that?s what you?ve got to give them! Don?t just fill your Ezine with adverts for your affiliate products or your Joint Venture partners. Follow the 80/20 Pareto rule ? give 80% content and 20% promotion. You probably wouldn?t care much to receive a newsletter full of adverts and hardly anything else, would you? So make sure you don?t fall into this trap right from the beginning.

Tip #4 ? You?re in Business ? Don?t Forget This!

Although we?ve just covered the useful content subject in #3, let?s not forget you are actually here to make money! You?re in business now and whilst it?s great to add useful content? don?t go overboard, you?re main reason for sending the Ezine (and doing all the hard work!) is to education your prospective customers and build an ongoing relationship ? so make sure you promote a product or service (ideally your own or as an affiliate) you personally think will also be useful to them. At the end of the day, it?s your reputation online ? you?ve got to protect it.

Tip #5 ? Keep To A Schedule, People Expect It

No matter what schedule you decide to publish, ie weekly, bi-weekly,or monthly just make sure you DO actually meet your deadlines. Remember, a lot of your content can be repurposed for the future? or you can look at what you have produced in the past and rework it. Just make sure you meet your customers? expectations by being professional and getting it to them on time.

Always work at least one or two weeks in advance and ahead of your schedule,
this way if anything unexpected happens (and it will, believe me!) you?ll be ready to publish your newsletter? no matter what.

To create your own electronic newsletter sign up with AWeber or Constant Contact and get started today!!

Source: http://www.potential2go.com/5-top-tips-to-successfully-publish-an-ezine-newsletter/

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Girls basketball: Breast Cancer Challenge at Fair Lawn | Varsity ...

January is a big month for invitational tournaments, many geared toward a specific charity. One of the best will be Saturday at Fair Lawn with the annual Breast Cancer Basketball Challenge.
This, if you recall, is the tournament started a few years ago by Mike Weaver at Park Ridge, and it seems to get better every year. Beyond the competition on the court, the event raises money for an important cause, and most importantly, educates young women on breast cancer.
The highlight of the day is the talk that Indian Hills coach Kim Tanis gives to the families after every game. Tanis is a breast cancer survivor, and she holds nothing back telling a story that touches everyone who hears it.
Weaver and everyone involved does an incredible job putting this together, and it?s a great community-building experience. Here?s a schedule of the games:
Park Ridge vs. Indian Hills, 11:30 a.m.
Cliffside Park vs. River Dell, 1 p.m.
Mahwah vs. Ridgefield Park, 2:30 p.m.
Glen Rock vs. Paramus, 4 p.m.
Lyndhurst vs. Fair Lawn, 5:30 p.m.
The premier matchup of the day should be Mahwah-Ridgefield Park. The Lady Scarlets, led by junior Katherine Haines, are ranked No. 7 in The Record preseason Top 25, and the Thunderbirds have been impressive enough to warrant a long look when the new Top 25 comes out on Tuesday.

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Source: http://blog.northjersey.com/varsityaces/17276/girls-basketball-breast-cancer-challenge-at-fair-lawn/

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Source: http://www.thehollywoodgossip.com/2013/01/perverted-dog-acts-like-you-wish-you-could/

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Easy Methods To Choose The Best Internet Hosting Plan | Veritas ...

Posted on January 3, 2013 by dufttuey508 in Internet

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Source: http://www.veritasindia.com/easy-methods-to-choose-the-best-internet-hosting-plan

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Shell oil rig runs aground in Arctic

Michael Marshall, environment reporter

(Image: Jonathan Klingenberg/US Coast Guard)

A drilling rig has run aground on an island off the coast of Alaska. It is the latest setback for Shell, which has been trying to drill for oil in the frigid northern waters.

The Kulluk rig broke free from a tow ship on Monday night and grounded itself on the south-east coast of Sitkalidak Island. The BBC reports that it is carrying "about 143,000 gallons [650,000 litres] of diesel and about 12,000 gallons [45,500 litres] of other oil products": a relatively small amount. So far it appears to be stable and there is no sign of a leak.

The rig is one of two operated by Shell in the Arctic waters, after it was granted permission to undertake exploratory drilling last year.

Shell's project is part of a global dash for the Arctic, as resources like oil are exposed by the retreating ice. However the company has run into many problems, including equipment failures and accidents.

While this latest accident may prove harmless to the environment, it will give environmentalists another stick with which to beat Shell. The growing catalogue of mishaps looks very bad for the company.

Source: http://feeds.newscientist.com/c/749/f/10897/s/271f8bdc/l/0L0Snewscientist0N0Cblogs0Cshortsharpscience0C20A130C0A10Coil0Erig0Eruns0Eaground0Ein0Earctic0Bhtml0Dcmpid0FRSS0QNSNS0Q20A120EGLOBAL0Qonline0Enews/story01.htm

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Economy, year-end sales help auto industry in 2012

In this Wednesday, Dec. 5, 2012, photo, Honda Civic and Honda CRVs are seen outside of a Honda car dealership in Des Plaines, Ill. The U.S. auto industry ended 2012 on a high note, with December sales the strongest they have been since before the recession. Analysts predict an even bigger year in 2013, as a stronger economy, low-interest rates, aging cars on the road and competitive new products continue to draw buyers to dealerships. (AP Photo/Nam Y. Huh)

In this Wednesday, Dec. 5, 2012, photo, Honda Civic and Honda CRVs are seen outside of a Honda car dealership in Des Plaines, Ill. The U.S. auto industry ended 2012 on a high note, with December sales the strongest they have been since before the recession. Analysts predict an even bigger year in 2013, as a stronger economy, low-interest rates, aging cars on the road and competitive new products continue to draw buyers to dealerships. (AP Photo/Nam Y. Huh)

In this Wednesday, Dec. 5, 2012, photo, Honda Pilots are seen outside of a Honda car dealership in Des Plaines, Ill. The U.S. auto industry ended 2012 on a high note, with December sales the strongest they have been since before the recession. Analysts predict an even bigger year in 2013, as a stronger economy, low-interest rates, aging cars on the road and competitive new products continue to draw buyers to dealerships. (AP Photo/Nam Y. Huh)

DETROIT (AP) ? A steadily improving economy and strong December sales lifted the American auto industry to its best performance in five years in 2012, especially for Volkswagen and Japanese-brand vehicles, and experts say the next year should be even better.

Carmakers on Thursday announced their final figures, which totaled 14.5 million ? 13 percent better than 2011.

More than three years after the federal government's $62 billion auto-industry bailout, Americans had plenty of incentive to buy new cars and trucks in the year just ended.

Unemployment eased. Home sales and prices rose. And the average age of a car topped 11 years in the U.S., a record that spurred people to trade in old vehicles. Banks made that easier by offering low interest rates and greater access to loans, even for buyers with lousy credit.

"The U.S. light vehicle sales market continues to be a bright spot in the tremulous global environment," said Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit-area industry forecasting firm.

Sales were far better than the bleak days after the U.S. economy tanked and GM and Chrysler sought bankruptcy protection. Back then, sales fell to a 30-year low of 10.4 million, and they are still far short of the recent peak of around 17 million set in 2005.

The best part of 2012 came at the end, when special deals on pickup trucks and the usual round of sparkling holiday ads helped December sales jump 9 percent to more than 1.3 million, according to Autodata Corp. That translates to an annual rate of 15.4 million, making December the strongest month of the year.

Volkswagen led all major automakers with sales up a staggering 35 percent, led by the redesigned Passat midsize sedan. VW sold more than five times as many Passats last year as it did in 2011.

Jesse Toprak, vice president of industry trends for TrueCar, said VW has the right mix of value and attractive vehicles and called the company "the force to watch in the next several years in the U.S. market."

Toyota, which has recovered from the earthquake and tsunami in Japan that crimped its factories two years ago, saw sales jump 27 percent for 2012. December sales were up 9 percent. Unlike 2011, the company had plenty of new cars on dealer lots for most of last year.

Honda sales rose 24 percent for the year. Nissan and Infiniti sales were up nearly 10 percent as the Nissan brand topped 1 million in annual sales for the first time. Hyundai sales rose 9 percent for the year to just over 703,000, the Korean automaker's best year in the U.S.

Chrysler, the smallest of the Detroit carmakers, had the best year among U.S. companies. Its sales jumped 21 percent for the year and 10 percent in December. Demand was led by the Jeep Grand Cherokee SUV, Ram pickup and Chrysler 300 luxury sedan.

But full-year sales at Ford and General Motors lagged. Ford edged up 5 percent and GM rose only 3.7 percent for the year. For December, Ford was up 2 percent and GM up 5 percent.

GM executives said the company has the oldest model lineup in the industry, yet it still posted a sales increase and commanded high prices for cars and trucks. The company plans to refurbish 70 percent of its North American models in the next 18 months and expects to boost sales this year.

North American President Mark Reuss said the company won't give away cars and trucks with discounts like it has in the past, especially in the midst of its biggest product update ever.

"Give us 18 months and you're going to see the whole portfolio turned," Reuss said.

Even though the congressional deal to avoid the fiscal cliff deal raised tax rates on the wealthiest Americans, Ford said it doesn't see a huge impact on auto sales.

Its chief economist, Ellen Hughes-Cromwick, said only 2 percent of new-vehicle buyers have income in that upper tax bracket, and they tend to purchase even if there is a change in after-tax income.

She said Ford is more concerned about an increase in the payroll tax, which is scheduled to climb to 6.2 percent this year from 4.2 percent in 2011 and 2012. That amounts to a $1,000 to $1,500 tax increase per household, she said.

"We will look at that closely because it will crimp spending in the months ahead," she said.

December featured year-end deals on GM's big pickup trucks. The company offered discounts up to $9,000 to help clear growing inventory, and it worked. GM cut its full-size pickup supply by more than 20,000 in December to about 222,000.

Overall, though, analysts said the industry eased up on promotions such as rebates and low-interest financing. Car and truck buyers paid an average of $31,228 per vehicle last month, up 1.8 percent from December 2011.

The Polk auto research firm predicted even stronger U.S. sales for 2013, forecasting 15.3 million vehicle sales as the economy continues to improve. Polk, based in Southfield, Mich., expects 43 new models to be introduced, up 50 percent from last year. New models usually boost sales.

The firm also predicts a rebound in sales of large pickups and midsize cars. All eight of the top manufacturers are introducing new vehicles, and that should bring competition and lower prices in those segments, according to Tom Libby, lead North American analyst for Polk.

But the firm's optimistic forecasts hinge on Washington reaching an agreement on government debt limits and spending cuts.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2013-01-03-Auto%20Sales/id-82dd9271fb4e45359f7bbb4db86ebf49

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Boost Your Business Success With These Mobile ... - Maynas Eric

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Qr Codes

In order to entice customers and expand your branding, use QR codes. QR codes can help you share coupons, discounts, and other promos. They are easy to capture via a cellphone and easy to use. These codes help you communicate with an increasingly digital audience.

TIP! Use your conventional website to advertise your mobile site. Advertise on your site to easily create more traffic for your apps or mobile site.

Get a good understanding of your audience. It?s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they more likely to use a mobile phone than a computer? What mobile platform is their cell phone? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.

When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.

Do not pester your clientele with pointless messages. Every message you send them should be relevant and useful. A marketing campaign that starts sending out random or useless texts will not be a success. Customers expect to receive information from you, not humorous messages that a close friend might send.

TIP! Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information.

Get yourself short codes that are dedicated as opposed to sharing them. You can actually link it to your brand, the only thing is it?s kinda pricey, $2,000 prices. Before too long, there will be people who can recognize the short code you use. The price is more than justified because it allows you to sidestep costly legal battles. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Mobile Campaign

Offer savings and special offers to customers who sign up for your mobile campaign. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Let them know it will be fun and they will be better informed.

TIP! You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Head out to a cell phone store.

If you have a social network page for your business, link to it on your main business webpage. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. Your business could always offer its own special app and really take your mobile marketing to the next level. You have a wide range of features to choose from here.

Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

TIP! Many people access social networks on their mobiles: take advantage of this to promote your products. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website.

Make sure you thoroughly test your mobile website, exactly as you would your regular website. Try viewing from various browsers, and don?t forget to test the display of advertisements on your pages. Mobiles have different web browsers and have different screens or keyboards. Your ads and site may not look the same on one device as they do on another. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.

Especially when it comes to your mobile website, you must remember that less is more. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing is all about concise advertising.

Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. If using SMS, beware of mobile device notification systems if you?re using SMS improperly. It can feel very intrusive. Ensure that your texting service requires opting in, and make sure your customers know that you won?t send more than a certain number of texts each month. Your customers should respond to your honesty.

TIP! Focus on understanding your customers. You need to know what your customer wants in order to properly market them through mobile formats.

Don?t overdo it on the offers. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If people think it?s easy to take advantage of, they won?t take action as fast.

Mobile Marketing

Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Get a good idea of your customers? needs and wants, and make your campaign suit them. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.

TIP! Mobile marketing messages should be clear and brief. They need to be able to understand and absorb your message in that brief period.

These tips can help you see what mobile marketing is about and how it can help your business. Remember that learning new information is only the first step. The next step is proper application of the knowledge. So keep that in mind, and implement our tips in order to achieve the success you?re looking for.

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Source: http://www.maynaseric.com/boost-your-business-success-with-these-mobile-marketing-tips-4

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