Amazon Android Developers Can Now Charge More Than $20 For In-App Purchases

Amazon is now letting developers charge higher prices for in-app purchases thanks to new parental controls it just overhauled. The company sent out an e-mail to developers today that said: "With our parental controls functionality now updated, in-app items over $20 may now be submitted via the developer portal." Developers depend on these pricier items to make their businesses work since only a small percentage (usually in the single digits) of their users pay in their games. These so-called "whales" are responsible for the bulk of a developer's revenues. In a study earlier this year, mobile analytics company Flurry found that transactions that were more than $20 make up the majority of revenue for top-grossing games on iOS and Android.

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