Broadcom and Hyundai Motor Power Next-Generation Connected Car
Joint Development Enables Advanced Infotainment and Safety Features in
Hyundai Vehicles
- Advances wide-scale adoption of automotive Ethernet
- Extends infotainment and passenger safety features across price
points
- Delivers 100Mbps connectivity for in-vehicle networks, with future
scalability up to 1Gbps
DETROIT, Oct. 15, 2012 -- Broadcom Corporation (NASDAQ: BRCM), a
global innovation leader in semiconductor solutions for wired and
wireless communications, today announced a joint development agreement
with Hyundai Motor to power the next-generation connected car. The
collaboration will integrate infotainment, telematics and Advanced
Driver Assistance Systems (ADAS) features such as surround view
parking and lane departure warning into Hyundai vehicles. Together,
the companies aim to deliver robust features and faster connectivity
to a broader number of drivers. Visit www.broadcom.com to learn more.
Based on Broadcom's BroadR-Reach? Ethernet technology, the single
high-bandwidth in-vehicle network will deliver cost-effective,
lightweight 100Mbps connectivity to advance integration of safety
applications in the vehicle. Broadcom will showcase the technology at
SAE Convergence in Detroit, October 16-17.
As members of the AVnu Alliance and OPEN Alliance (One-Pair Ether-Net)
Special Interest Group (SIG), Broadcom and Hyundai Motor have
partnered since 2011 to drive wide-scale adoption of Ethernet-based
automotive connectivity. Ethernet enables an open, scalable network
for powering in-vehicle infotainment and ADAS, while supporting faster
implementation of next-generation technologies and multiple networks,
improving the ability to share data from a common source to the entire
network.
BroadR-Reach Ethernet also supports the IEEE 802.1 Audio Video
Bridging (AVB) standard, a key technology for achieving high quality
audio and video transmission in automotive by providing guaranteed
quality of service (QoS), frame synchronization and timing necessary
to stream professional-quality audio and video traffic.
For ongoing news, visit Broadcom's Newsroom, read the B-Connected
Blog, or visit Facebook or Twitter. And to stay connected, subscribe
to Broadcom's RSS Feed.
Quotes:
Dr. Ali Abaye, Senior Director, Product Marketing, Infrastructure and
Networking Group
"Demand for advanced safety features, together with the need for
higher bandwidth and faster connectivity within and between in-car
networks, continues to grow at a rapid pace. Broadcom's Ethernet
solutions, pervasive throughout cloud-scale data center, carrier and
enterprise networks, are now making their way into the vehicle,
enabling a more scalable and open architecture. Our collaboration with
Hyundai Motor will make features previously only available in luxury
models accessible to a broader number of drivers, ultimately improving
automotive safety for the masses."
Dominique Bonte, Vice President and Practice Director, ABI Research
"As in-car connectivity transforms the automotive industry and
driving experience, empowering consumers with passive and active
safety along with infotainment and connected lifestyle services at
cost-effective price points will be critical to making the connected
car a viable experience for all. Ethernet has emerged as a
cost-effective standard for powering automotive connectivity and
counters age-old issues of scalability and cost-prohibitive
technologies that stand in the way of the connected car
experience."
SunJai Lee, Infortainment Design Division Leader, Hyundai Motor
"Hyundai is confident about the viability of Ethernet in the car
and looks forward to closely collaborating with Broadcom to develop an
Ethernet network for Hyundai vehicles. The in-vehicle Ethernet network
will enable key features including infotainment, lane departure
warning, park assist and telematics to deliver greater value to our
customers. We chose to partner with Broadcom as they deliver superior
Ethernet-based innovation to enrich the driver and passenger
experience."
About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500? company, is a
global leader and innovator in semiconductor solutions for wired and
wireless communications. Broadcom? products seamlessly deliver voice,
video, data and multimedia connectivity in the home, office and mobile
environments. With the industry's broadest portfolio of
state-of-the-art system-on-a-chip and embedded software solutions,
Broadcom is changing the world by Connecting everything?. For more
information, go to www.broadcom.com.
Broadcom?, the pulse logo, Connecting everything?, the Connecting
everything logo, and BroadR-Reach? are among the trademarks of
Broadcom Corporation and/or its affiliates in the United States,
certain other countries and/or the EU. Any other trademarks or trade
names mentioned are the property of their respective owners.
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